Are We Focused on the Listener?

Kyle Munson, a columnist with the Des Moines Register, admits I'm a public radio nerd and proud of it. 

Kyle values the sane approach and depth of understanding that Iowa Public Radio and NPR provides in the tumultuous and hateful atmosphere of this political season.  "I crave the sane, illuminating haven of IPR, where not everything must be staged as arch conflict."

 Kyle typifies the core listener as defined by PRPD's Core Values. The measurable cohort that defines the audience is education. No matter the political leanings there is a thirst for knowledge and understanding. A variety of experiences enhances their lives and those experiences are actively sought.

In a competitive marketplace it is seldom possible for public media outlets to be all things to all people. Focusing on a single format and doing a few things well often make more sense. But...there is room for more voices.

Think about this...In the bigger markets there is room for creativity and diversity if all involved share in the effort. The same model could then be applied in all markets. There needs to be a willingness play well with others. If we are focused on the listener and how they use media, we can better understand how to serve them. If we work together, we will succeed.