Implications of the Aging Audience

The Aging Audience/Walrus Research

George Bailey's report shows the challenges ahead for public radio stations programming jazz. The size of the core audience should be of particular concern. The core audience is where stations draw community support.

I have two questions.
Is it the format or is it the way the stations execute the format? Could it be that the jazz format does not generate a large enough core audience that is willing to support the programming? Or...is it that the stations need to work harder at music selection and, the micro formatics of what is said when the announcer opens the mic?

The research does not doom the format. The research only offers insight into the questions station management should be asking and informs solutions to their problems.