WHRO acquires new radio signals - dailypress.com

WHRO is expanding. Through the acquisition of new signals WHRO is expanding its audience. For the past three years, WHRO, which is based in Norfolk, has been acquiring radio stations or setting up transmitters in parts of Eastern Virginia to expand its coverage area. Part of the reason for the expansion is that the public broadcasting station is owned by 18 different school districts in the area. WHRO President Bert Schmidt wants to make sure that all of the school districts are served by a strong signal.

A benefit of the expansion is a broadened base of support. It was a strategy used by Connecticut Public Radio when John Berky was station manager and I was Program Director. If the programming is compelling, the strategy works.


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