Where people get their campaign news

INTERNET GAINS MOST AS CAMPAIGN NEWS SOURCE 

BUT CABLE TV STILL LEADS

Social Media Doubles, but Remains Limited

(Pew Research Center)

We in public radio like to think of ourselves as a reliable, dependable, informative and in-depth sources for campaign news. Our hope is that were the go-to source for information you can rely on. But, Public Radio is not where most Americans go to get their election news. NPR and Public Radio are ranked ninth. Public Radio is tied with Facebook.

According the Pew Research Center's Project for Excellence in Journalism Cable TV is still number one with 41% of respondents in the survey reporting they go to cable. Local TV News is second. The Internet is third. National TV news is fourth with 31%

NPR is ninth with 12%. It is tied with Facebook and Late Night Comedy Shows. Conservative Talk Radio gets 16%.

When it comes to believing which source is most helpful...NPR gets 4%. Talk radio gets 2%. Cable News is believed to be the most helpful with 24%.

Three Takeaways 

• Estimates of Public Radio's Audience used to be around 10% of the universe of radio users. NPR stations remain close to that benchmark despite declining audience for traditional media.
• 88% of the potential audience never listens to Public Radio.
• Only one-third of Public Radio's audience finds the service "most helpful."

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