Thursday, March 6, 2014

Internet Radio Listening is Strong.

The Infinite Dial 2014 is reporting that the weekly audience for on-line radio is now 36% of all Americans. The findings are from Edison Research and Triton Digital. 94 million Americans now listen on-line.
Free Photo - Digital clock
Some of the highlights published by All Access Music Group include:
  • Monthly Online Radio Audience Approaching Half of Americans
  • Three-Quarters of 12-24s and Half of 25-54s Listen to Online Radio Monthly
  • PANDORA leads the music only services with 31% of the audience
Mobile devices are creating a surge in on-line services. According the Triton COO, Mike Agovino “Scaling connectivity across a plethora of devices is enabling tremendous growth in online radio consumption."

This might mean adapt or get lost in the shuffle. Radio is still relevant but, the way it is being consumed is shifting rapidly to a variety of platforms.










No comments:

Post a Comment