For Public Broadcasting being on the right platforms is really important. Colorado Public Radio's (CPR) OpenAir is moving in the right direction. OpenAir is improving its chances of being heard. They're moving to the FM dial with the purchase of KDSP at 102.3FM. Since hardly anybody listens to AM radio anymore, this should be a good move. OpenAir will continue to air on 1340 AM (KVOQ). Listening to music on the AM dial is a trying experience even for someone like me who grew up listening to top 40 on a transistor radio.
Cost of the 1000 watt station is close to $6MM. The purchase will be financed through tax-exempt bonds and paid over time through listener contributions. It's a funding model that has worked for CPR for the past 15 years.
Launch of OpenAir on the FM dial is January 27th.
The transmitter is near Golden and coverage includes Boulder and Denver.
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