I heard a public radio fundraiser talk about their investment in local programming and how most stations don't usually invest that much in resources. My thought...It only matters if the content matters.
A Personal Medium
More than once I've heard that radio is a personal medium. It's true. I choose to listen because the content matches my lifestyle and values. The closer the content comes to this match, the more engaged I become. By extension, everything that comes out of speakers and headphones is local. And, this includes content on new platforms including social media.
Local or National?
It does not matter. As a listener the content and how the content is presented matters. So, when the person fundraising tells me that his or her NPR station invests a lot of time and resources on local content, I really don't care. He or she might care because he or she works there and has a lot invested in the success of the content. It's an inside argument that does not relate to my experience as a listener.
My Choice
As a listener, I decide what is important. It is my core values that are being served. And, if the content provided matches those values on a consistent basis, I am more likely to support the provider. It could be Morning Edition, On-Point, Colin McEnroe or Wait, Wait, it's all local to me.
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