Classical in Houston All Digital

Houston Public Media has sold KUHA to a Christian Broadcaster

This Could Be the End

Moving KUHA's Classical programming to the web where it will be lost among hundreds of other digital services and to HD2 will result in low listenership and low loyalty.

I realize this is an opinion...but how many HD radios are out there? It takes a few 100 thousand listeners to generate enough listening to result in enough members to support a public radio station in a major market. Is the Houston market saturated with HD radios?

Houston Public Media bought KUHA from Rice University in 2010 for about $9 million. Houston Public Media's classical service was moved over to KUHA in hopes that it would be able to support itself as a stand alone service. That did not happen as Houston Public Media struggled to service the debt on the loan used to but KUHA.

Now the college radio audience and the classical audience both lose.

You can read more about the sale here...

Houston Public Media Completes Sale Of Classical Station KUHA 91.7 FM To KSBJ