Promiscuous Listening

It's happening. 

I'm no longer involved on a day to day basis.
When it comes to fundraising on Public Radio, I'm more like your typical listener. I tune away. If I can get the same content elsewhere without the funding pitch, I'll do it. The only time I didn't do that today was when there was content I knew I couldn't get anywhere else.

What's the Lesson?

It's the content. It's always been the content. To think otherwise is foolish. The listener/user comes to us for the content and their willingness to support us depends on the listener's relationship with the content. Consistently meet their expectations and you will have their loyalty. Fail to meet their expectations and risk losing them to somebody else. It's kinda' like relationships.