Layoffs at Maine Public Broadcasting

MPBN to lay off up to 10 people

Cuts in government funding at the state level and the sequestration are resulting in layoffs at MPBN. MPBN President and CEO Mark Vogelzang told the Boston Globe that the layoffs are the result of a projected $400,000 shortfall created by the cuts and less than expected revenues in member donations. The result is the laying off of up to ten employees and the suspension of the production of MPBN's weekly public affairs program, Maine Watch. Maine Watch airs on Maine Public Television. Most of the layoffs are among the video production unit.

Local productions for public television are expensive. This would seem to be the case for Maine Watch. I'm drawing the conclusion that production costs could not be offset by donations at least not in the short term. Sequestration cuts started too far into the fiscal year to be offset. Vogelzang called them the tipping point.

The cost of local television production were a constant source of concern when I worked for a joint licensee. Funding for local productions were dependent on upfront funding from corporations and foundations. Viewers were more interested in supporting specials like "Celtic Woman." The exception in Connecticut was viewer support for UConn Women's Basketball. This was unique and compelling programming that garnered enough support from the community to be self-sustaining. UConn Women's Basketball is now on a cable sports network. The network offers greater reach into the New York market.

Signal Upgrade for Maine Public Broadcasting

Grant Helps with MPBN Upgrade

The rural areas of Maine will be getting improved signals from Maine Public Broadcasting (MPBN). Thanks to a grant from  U.S. Dept of Agriculture's Rural Development Program MPBN will be able to replace old technology for signal distribution with digital technology.  MPBN is one of 10 public media outlets in the country to be awarded the grant. The money will go to replace microwave technology currently in use to get their signal around the state. That technology can be unreliable.  

The increased community service does not end there. This announcement comes on the heels of an announcement earlier this week that MPBN will be broadcasting programming from the State Capitol.  
Maine-Public-Broadcasting-Capitol-programming-OKd

Maine public radio cuts back its music.

Maine public radio cuts back its music for more talk | The Portland Press Herald / Maine Sunday Telegram

This is never easy for public radio stations. After all, we invite listeners to invest in the programs.

Major changes always result in heat and some defections in the short run. Having 4,000 members threaten defection made a lot of staff members sit up and notice when we changed formats.

My past experience with change has yielded surprises. Replacing the opera with coverage of the shuttle disaster resulted in dozens of heated complaints. Coverage of the Pope's death in place of the opera resulted in even more complaints. We temporarily changed programming to offer coverage of the 9/11 disaster. One listener was so incensed by the change he threatened to blow up the station. (We called the police.)

In one case statistics suggested almost no audience and poor loyalty for a stand-alone weekend program. It was easy to understand why. The program had nothing to do with the rest of the schedule. I took the program off the air. The response was really light. There were literally a handful of negative comments. In fact, there was hardly a ripple. Within a few weeks after leaving the station, the program was back on the air. One of the members of that small ripple was able to dangle a check from a foundation in front of senior management. They went for it.

Previously Published on KimGrehn Media Blog.

Maine public radio cuts back its music.

Maine public radio cuts back its music for more talk | The Portland Press Herald / Maine Sunday Telegram

This is never easy for public radio stations. After all, we invite listeners to invest in the programs.

Major changes always result in heat and some defections in the short run. Having 4,000 members threaten defection made a lot of staff members sit up and notice when we changed formats.

My past experience with change has yielded surprises. Replacing the opera with coverage of the shuttle disaster resulted in dozens of heated complaints. Coverage of the Pope's death in place of the opera resulted in even more complaints. We temporarily changed programming to offer coverage of the 9/11 disaster. One listener was so incensed by the change he threatened to blow up the station. (We called the police.)

In one case statistics suggested almost no audience and poor loyalty for a stand-alone weekend program. It was easy to understand why. The program had nothing to do with the rest of the schedule. I took the program off the air. The response was really light. There were literally a handful of negative comments. In fact, there was hardly a ripple. Within a few weeks after leaving the station, the program was back on the air. One of the members of that small ripple was able to dangle a check from a foundation in front of senior management. They went for it.

MPBN Funding Set For Public Hearing

MPBN Funding Set For Public Hearing - Portland News Story - WMTW Portland

If you look at the comments at the bottom of this article, you get an idea of what perceptions are like among certain sectors of our society.

Maine Public Broadcasting Network Officials say the $2 million in cuts represents about 20% of their operating budget.

I've experienced those kind of cuts. Local programming goes dark and jobs are lost.

The hearing is scheduled for 2 p.m. at the State House.