In public radio circles we've often discussed raising awareness about what we have to offer. Getting outside the building and actually participating in the community is a great way to increase awareness. Just waiting for the audience to come to us can be painfully slow. The increased connections created by these events not only increases public awareness but can also enhance marketing opportunities.
Where I used to work, Where We Live goes on the road regularly. Bringing A Prairie Home Companion and Wait Wait to Connecticut greatly benefited the station, the programs and the audience.
Now Michael Barone and Pipedreams are doing the same. According to an article in the Miami Herald, "Michael Barone, the host of American Public Media's Pipedreams, is bringing the first ever Pipe Organ Weekend festival to Miami."
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