KPCC Poised For A Larger Role

An article by Steve Carney in the LA Times from March 20th highlights the station's willingness to take on a larger role for the communities it serves. Southern California Public Radio (SCPR) is furthering it's community involvement. KPCC is reinvesting in news and information at a time when most news media is cutting back.

• Tripled Its Audience
• Invested in a New Facility
• Hired Reporters
• Added Regional Programming
• Tapped the Support of Its Board

Without serious investment from the board and their network of contacts KPCC and SCPR's growth would not have been possible. Board Chairman Gordon Crawford touched on the core values of public radio. There is a belief among those who value public radio that civil discourse can empower us to find solutions. "Using these public airwaves for a public service that's devoted to discussing the issues of the day is kind of critical to our democracy," Crawford said. "Hopefully, the more we learn about each other, the better we'll get along."