KWMU is adding three classical music programs to its Saturday night broadcasts.
This announcement comes after the sale of KFUO to a Christian broadcaster.
KFUO typically generated a share of about 2.0%. That ranked the classical music service 20th in the market. Their ranking may not have been appealing to advertisers, but the audience size may be big enough for a self-sustaining public radio station. If there is a frequency available in the St. Louis area, there's an opportunity to serve an unserved audience.
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