Thursday, July 1, 2010

WOSU Makes a Bold Move Shift Signals

WWCD, WOSU shift signals
WOSU finally gets a news/talk service on the FM dial. In a deal with the owners of commercial station WWCD, WOSU will be able to broadcast classical music 24/7 at 101.1 FM in the Columbus area. The article in the Columbus Dispatch says WOSU will now simulcast the news from their AM station (820 AM). There are two significant factors.

  • The highly educated NPR audience prefers the FM signal over the AM signal. WOSU should see sustained growth for its news and information service.
  • The classical audience now has a dedicated service. This tactic is working well for WCRB in Boston and WQXR in New York.

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