Hawaii Public Radio is running two services. One is mainly classical and fine arts. The other is mainly news and information. In an effort to differentiate the services for its listeners HPR launched a new branding initiative. HPR-1 is the fine arts service. HPR-2 is the news and information service.
There's more in Pacific Business News.
Running parallel services has worked well when in other markets when it comes to increasing audience and increasing listener sensitive income.
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