Jacobs Media’s All-Format Techsurvey8 Results

Jacobs Media’s All-Format Techsurvey8 Results
Jacobs media is sharing the initial results and info-graphics from their eighth annual tech survey. After all these years...companionship is still one of the main emotional triggers to listen to radio. Local personalities and favorite songs are still the main reasons to tune-in.   Could compelling local content keep listeners tuning in?

There are survey results from the Media Audit that suggests  Pandora is the number one radio station in Los Angeles. The method used to retrieve the data is a bit wonky. They use phone surveys once every two years. According to the Tech 8 survey, Pandora is now used by 18% of radio listeners. 43% of radio users consider Pandora to be radio.