You can drive home with Car Talk but,
you need to subscribe to SiriusXM Satellite Radio. According to
the Sacramento Bee and other news sources, Car Talk and SiriusXM have reached an agreement.
Sirius will run NPR's Car
Talk back to back episodes from 3:00pm to 6:00pm. ET starting November 23rd.
Sirius will run a Car Talk Marathon Thanksgiving Day.
Car Talk announced
over the summer they would stop producing new episodes. They are continuing to
run the best of the show for public radio. The repeats began in October. There
has been a lot of discussion in the public radio system about what to do with the
time slot occupied by Car Talk. Some stations have decided to continue to run
the show as before. Others have moved it. The deal with Sirius will
spread out listening further. The program is also available on-line.
It has been for many years and, Sirius runs episodes on their NPR channel.
Over time
listening will erode for Car Talk which has been one of public radio's most
popular programs. It is unclear what effect the daily airing on Sirius will
have on public radio's audience. The Sirius airing runs up against All Things
Considered starting at 4:00pm. ET. For Sirius subscribers who also use public
radio, there will be some further sharing of audience.
Something to think
about; the sharing will erode station loyalty further. Station loyalty is one
of the key factors in listener support.
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