Thursday, January 24, 2013

CPBN - Community Engagement Could Be More!

CPBN announced last week they will be providing workforce development training to returning veterans. The program starts up with funding provided by Newman's Own Foundation.

It seems like a great program and a great way to be involved in the community.
The grant to CPBN will be used to provide workforce development training to returning veterans who face one of the highest unemployment rates in the state. The award also reflects the ongoing commitment of Newman’s Own Foundation to organizations serving military service personnel, veterans and their families.

The message on the website could have a lot more impact. What would happen if the announcement could be shared on social media? The word would get out. More veterans would become aware of the effort. Perhaps more funders and foundations would come on-board increasing the sustainability of the program.

I looked all over the webpage (link here). There's no way to easily share the information.

There's another way it could have been better. The lead...the reason for the grant...is buried. The most important part of the story is the job training being offered to returning veterans.

To be fair, the announcement has been shared. The word is getting out. But, there could so many more made aware through simple social media links. Social media offers a chance to listen and engage.


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