Saturday, June 1, 2013

WNET Makes Fun Of Commercial TV

A new ad campaign celebrating the 50th anniversary of the public television station makes fun of Reality TV. A series of five posters are appearing on the New York Subways. (see posters here) The posters feature fictitious shows like, "Bayou Eskimos" and "Married to a Mime: She's Got Plenty to Say."



Some funny ideas but, is this humor at the expense of others. Is it ever wise to belittle the competition?  We did some of this in my early years with public radio. Then it dawned on us that belittling others was not a core value of our listeners. Instead we needed to focus on our core and the core values of our listeners. We needed to focus on the unique value of our content. The posters get at that after snarky comments. "The fact that you thought this was a real show says a lot about the state of TV. Support quality programming. Join us at thriteen.org."



No comments:

Post a Comment