A Growing Share of Latinos Get Their News in English
According to a report published by Pew Research in July, "a growing share of Latino adults are consuming news in English from television, print, radio and Internet outlets, and a declining share are doing so in Spanish." The report goes on to say television is the most likely place Latinos get their news followed by radio, Internet and print.
Relevance Is Important
The challenge for public radio and public television is relevance. Latinos are still looking for news in both languages but, they want coverage of issues that relate to their experience and is relevant to their daily lives. Survey results show that Latino news consumers still perceive news from Spanish language sources to be more relevant to their experience. One solution would be to hire more reporters with Hispanic heritage.
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