Tuesday, December 30, 2014

32 Million people tune into Public Radio Weekly (Nielsen)


A Nifty Report on Public Radio Listening     






Boomers still spend the most time with Public Radio. Gen X and Millennials are in the mix, but spend about half as much time with Public Radio as Boomers.

Boomers still spend the most time at home listening. Millennials spend the most time listening away from home...about 65%.

Washington, DC is the top market when measured as a percent of total radio listening. Vermont is second. Connecticut is in the top 10.

Nielsen calls the audience diverse with about 8% of the audience Hispanic and 10% African American.

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