The News Cycle and Mutual Destruction

The News Cycle Fuels Funding 

In fundraising circles we often discuss the value of the news cycle and the ability to raise funds from listeners. During presidential campaign the public radio audience swells and membership dollars increase.  For public radio's core audience, the news from NPR, PRX,  PRI and APM offer a sanctuary of thought provoking and rational content.

It looks as if the news cycle may not take its usual post election dip. That should be a happy thing for public broadcasting. Then again, maybe not.

 As someone who lived through the Cold War and the threat of the Nuclear Holocaust, Donald Trump's tweets about the nuclear arsenal are not going down well. The need to be informed from a reliable news source will become more important.

Fake News Ups the Ante

Add to the mix the proliferation of fake news. A news story from a fake new site heightened tensions between Pakistan and Israel.  According to an article published by Huffington Post with sources included in the New York Times "Pakistan’s defense minister, Khawaja Muhammad Asif, wrote a frightening Twitter post in response to a fake news article stating that Israel would attack Pakistan with nuclear weapons." Asif's comments were in response to a fake story posted by awdnews.com quoting the Israeli Defense Minister that "If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack." 

We are are closer to the brink than most people realize. According the Bulletin of Atomic Scientists, we are three minutes to midnight, a global catastrophe. In 2012 we were five minutes to midnight.

Public Media will have plenty to report on and a steady, measured and fair treatment of the issues will be greatly appreciated by our core audience. By focusing on the core audience and their values the growth potential will continue to increase.

Duck and Cover

I'm part of that core, and I remember the drills at school, "Duck and Cover," and being reassured that we would be okay if the Menominee River Valley took a direct hit. Then later seeing the civil defense brochure about the circles of destruction and understanding at age nine that we were too close to the epicenter to survive, and understanding that if we did survive, we would likely die from the burns or radiation poisoning.

The theory behind the policy of mutual destruction was that nobody would be foolish enough to push the button. I wasn't reassured then. I am even less assured now. Public Media has a part in all this. No matter the platform, we must continue to meet the expectations of our audience. Public Radio news has grown up to be trusted news source among its audience. When we first started we considered to be boutique in nature...an alternate news source. There's no going back now.