Nothing much has changed
Looking at the ratings...
Nov 2016 AQH Share Daily Cume Weekly Cume Cume Rtg TSL
WUMBFtlr 800 0.2 15,500 49,200 1.1 1:45
Nothing much has changed
As long as the University supports them they will keep hobbling along. If that support were to fall away, the end would be swift and painful. The audience is just too small to support the station. By comparison, WERS has four times the share and almost four times the cume rating.
There is a critical mass when it comes to fundraising for public radio. The size of the Core Audience is the determining factor and the amount of time they spend with the radio station. Audigraphics made it easy to measure the size of the core, how often they tuned in and the duration of each occasion. Benchmarks for the core were about ten occasions a week with each occasion lasting about an hour. With an Average Quarter Hour Audience of 800 in the Boston Market and the audience turning over 19 times a day (62 times a week) it does not appear that WUMB has the numbers to support itself.
I was hired in 2010 to help turn things around. I didn't get a chance and that was disappointing. The lack of change since then is equally disappointing.
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