I was listening to the final day of a fund drive a couple of weeks ago. There were so many incentives, challenges, drawings and giveaways going on all at once, I had a hard time focusing. All this unfocused chatter made the pitch hard to listen to. Good radio is all about focus and preparation. The message should be direct. One thing at a time...please.
Strong Stopsets
One idea per break
Eliminate the clutter
Forward promote to one thing
Promote to something within the next 20 minutes to increase time spent listening
Keep it short/succinct
Prep!!!
Always give your best
Use your best material
Eliminate seams and barriers to listening
This applies to fundraisers too
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