Data provided by the Pew Research Center shows modest yet steady growth among Public Radio's news oriented stations. Data shows increases from 2015 to 2016.
Take a look at these trends. How does the data from your station stack up against the benchmarks established by national trends? (If you need help with that, let me know.)
- Listenership if up 11% among the top 20 station.
- NPR programming is up 14%.
- PRI Programming is up 12.5%.
- Public Radio's digital presence is on the rise.
- PBS NewsHour grew 22%.
- Revenue went up at the national level for NPR and PRI. APM saw a decrease. According to Pew, "At the national level NPR increased its total operating revenue in 2016 to $213 million, up 9% from 2015 levels. PRI saw gains as well, rising 26% to about $22 million in total revenue for 2016. APM’s total revenue, on the other hand, went down 6% year over year, accounting for $126 million in 2016."
- Locally, earnings have been relatively flat.
- News oriented station increased investment in their news gathering resourced about 5% from 2014 to 2015.
- Viewership for commercial network news declined 1% to 24 million viewers.
- Cable news networks increased 55% to 4.8 million viewers.
- Newspaper subscriptions dropped 8% between 2015 and 2016. Subscriptions are up slightly since the election.
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