Friday, October 18, 2019

Getting to the point



Encouraging Signs



About halfway through my local NPR station's fundraiser, they shifted message points. They started talking about local coverage. They've done this before, but this time the message was much more that lip service. The messages focused on the type of coverage and the quality of the coverage, and how that coverage gives the broader perspective of events globally. The message was more about the unique value proposition of what they offer rather than, "We have local news!" The message made the fundrive easier for me to listen to.

They still mention the premiums, but the point of the drive is so much more than sox and mugs and wreaths. For a long time, this station relied heavily on premiums, but you gotta ask yourself, is that really why people listen? IMHO...it's the wrong path. It was chosen long ago by Public Television. Public TV is at a point, now, where they cannot raise funds around regular programming. Their fundrives are about pitching a product.

There's a lot at stake.


I was reading an article by Jim Wallis, "THE TRUTH QUESTION: HOW TO SEEK TRUTH WHEN THE PRESIDENT NORMALIZES LIES." Wallis points out that the president has lied over 13,000 times in 1,000 days. That's over 13 lies a day. His tactic is a common tactic.

AUTOCRATS AND STRONGMEN ALL OVER THE WORLD ATTACK THE FREE PRESS AND THE IDEA OF OBJECTIVE TRUTH BECAUSE THEY WANT YOU ONLY TO BE ABLE TO LISTEN TO THEIR TRUTH. (Sojourners)

The free press still exists, but it is under constant attack. Even here, where a free press is supposed to be guaranteed by The Constitution. There is no guarantee that it will be there for us without vigilance and active support. 


BTW- That's a call to action.

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