Saturday, October 12, 2019

Misleading Ads on Facebook

It's okay, right?

Facebook allows misleading political advertising to be posted. 

Doesn't this make you in the least bit uneasy? 


"The language in Facebook's stated Advertising Policy has recently changed. While the guideline used to say that ads "must not contain deceptive, false, or misleading content," the rule now prohibits ads "that include claims debunked by third-party fact checkers" or, in some circumstances, by third-party organizations "with particular expertise" in the matter."


Facebook seems to be saying they will not allow false advertising if it was previously debunked. Does this mean new false and misleading material can be posted until it can be proved by fact checkers to be false? It seems so.


Take a look at these two stories. The first is from ars technica. Standards for paid advertising are different on Facebook. The second is from Politico. Elizabeth Warren's campaign deliberately posted false advertising to prove a point. “We intentionally made a Facebook ad with false claims and submitted it to Facebook’s ad platform to see if it’d be approved. It got approved quickly and the ad is now running on Facebook,” she wrote. “They’ve decided to let political figures lie to you—even about Facebook itself—while their executives and their investors get even richer off the ads containing these lies.”


By the time Facebook gets around to pulling a post, they've already left the barn door open. 


Political ads can lie if they want


Warren escalates war with Zuckerberg

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#socialmediaadvertising





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