I had that dream again. It's the fundraiser dream. We're on the air making great case arguments, followed by inspiring closes.
Nobody is calling. Nobody is pledging on-line. In a moment of clarity, I understand the audience has gone elsewhere. The CUME is down 50 percent. Time spent listening among the core has dropped from 10 hours a week to four hours a week.
I shared my concern, and got ignored. "I was too focused on the numbers."
I pointed out we couldn't be considered a community service if we aren't serving anybody. The response was cool. I don't know how it turned out. My mind moved on. The dream ended.
Then I thought, "I'm glad I don't have to do that anymore."
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