IS HD Radio Fading Out?

Deep within the post from Inside Tuscon Business.com is a paragraph about the diminishing choices on HD Radio.  David Hatfield writes, "The smooth jazz music on the Mountain's KWMT 92.9-2 HD channel still wasn't functioning this week. It has now been nearly a month that it has been off the air.

Among Tucson radio broadcasters, only Clear Channel and Arizona Public Media are continuing to offer multiple broadcasts using the digital technology that's been branded as HD radio.

In the case of Clear Channel, it's down to just the additional broadcast of Spanish language pop music station Mia on KRQ 93.7-2 in addition to its main channel KTZR 97.1-FM.

I guess I might as well face facts: HD radio is in its last throws. Too bad. It seemed like a good idea."

Perhaps the reason why is the paragraph below about the new apps being offered by Clear Channel. Has mobile media led to the demise of HD Radio? Another big reason is the poor penetration in the marketplace of HD sets at home and in the car.

Do you have insights into why HD just isn't catching on?

KUAZ-Arizona Public Media Increases Audience

KUAZ, Tuscon's NPR news station, is now ranked fifth in the market with 5.3 share. KUAZ is the market's top ranked news/talk format according the article posted on Inside Tucson Business. Their classical station, is ranked 11th with 3.2 share. The combined share for the two stations gives Arizona Public Media an 8.5 share.

Click on the link below to see more.

KIIM back on top of radio ratings; NPR and K-Hit move up - Inside Tucson Business: Inside Media: "New radio ratings are out for the Tucson market and Citadel's
country station KIIM 99.5-FM is back up at the No. 1 position with
a lot of usua…"