Creating A Public Radio Program Buzz

  From the Top is taking its roadshow to Utah Public Radio. The program was recently added to their line-up.      

Getting involved with remotes of national programming helped launch WNPR's change in programming focus. WNPR was able to generate community and listener excitement around StoryCorps, Wait, Wait and A Prairie Home Companion.
Here's some of the positive results we had at WNPR:

• Listeners loved it.
• Press coverage about the station increased.
• The appearances created development opportunities.
• Staff became involved. All of this was a positive experience for them.

 UPR is experiencing some of that glow. The Salt Lake Tribune has press coverage today. There will be more coverage as the event draws closer. UPR also has the news posted on their Website and Facebook Page.




From the Top airs on UPR Friday afternoons at 2:00 and Sunday nights at 9:00.  

KCPW Loan Pulled Back?

The Salt Lake Tribune is reporting that attorney's found restrictions on using redevelopment funds to cover the station’s operating expenses. Last week KCPW was given a $220,000 loan by The Redevelopment Agency of Salt Lake City. City officials are looking at other options to loan the station money. Station manager Ed Sweeney expressed disappointment at the turn of events.
KCPW did raise $250,000 during its fall fund drive. Apparently that amount is short of what the station needs to meet its loan obligation.