uh...really?

All pledge all the time | Marketplace From American Public Media

WQED TV in Pittsburgh has devoted a digital channel to all pledge all the time.

Station management is hoping that it can raise $2000 a week.

WQED and others believe there are viewers who love pledge shows. It's HSN for the Public TV audience.

Classical Music in St. Louis

Late this Spring commercial classical station KFUO became Christian Contemporary. KFUO was the only full time classical music station in the market. KFUO promised to run classical music on their HD2 outlet after the format change. Since hardly anybody owns an HD set...hardly anybody is listening.  Late last week KWMU announced they were adding a few hours of classical music to their programming on Saturday night. That's not enough to satisfy the classical music fan.

Classical music has proven to be popular enough on public radio stations in St. Paul, New York, Boston, Baltimore, Pittsburgh, and a few other places to be self-sustaining. These stations primarily broadcast classical music and the fan base in these markets is large enough to support these stations. Is the market large enough in St. Louis? Is there enough demand. I'm guessing the answers are yes.

According to Arbitron the St. Louis metro market has 2,308,100 listeners six and older. If a public radio station were to broadcast classical music on a full time basis, a conservative estimate of the cume rating could easily be 6% or about 139,000 cume listeners a week. If about 10% of the audience were to become members, the station might expect member revenue to be about $1.4 million. It would not be unreasonable to expect underwriting revenue to be around $300,000. Add in a community service grant and some foundation money, the station could easily expect total station revenue of about $2,000,000.

Of course, all of this hinges on the availability of an adequate FM signal in the St. Louis market. And a lot would depend on the debt load created by purchasing an existing signal, but the projected revenue could easily cover the expenses of a classical music station in St. Louis.

I should note that the Lutheran owners of KFUO got a reported $26 million when they sold their station to Joy FM. KFUO(Now KLJY) has a huge signal of 100,000 watts. The antenna is is over 1,000 feet above the terrain which makes for a broadcast radius of about 60 miles. It's an appealing signal for KLJY

Duquesne University aggressively pursuing sale of WDUQ-FM - Pittsburgh Tribune-Review

Duquesne University aggressively pursuing sale of WDUQ-FM - Pittsburgh Tribune-Review

There are a couple of interesting aspects to this article about the sale.

· The article suggests that if the University sells the station, The Corporation for Public Broadcasting would ask for its money back. Duquesne bristled at that suggestion. "But Duquesne President Charles Dougherty insists that having to reimburse 30 years' worth of federal grants will not deter him from selling the station to a nonprofit group that offers the best deal." According to the Pittsburgh-Review a spokesperson for CPB Louise Filkins said, "As stewards of the federal government's investment in public broadcasting, CPB does have an interest in seeing the licensee maintained as a public broadcasting operation. It is too early for CPB to speculate about possible outcomes for the station, but CPB could request any or all of WDUQ's federal funding be reimbursed."

· There is also a huge discrepancy between between the value Pittsburgh Public Media puts on the station ($5 million), and the value Duquesne University puts on the station ($10 million). Pittsburgh Public Media Chairman, Joe Kelly, says his group is making a second offer.

Kelly also says the city cannot afford to lose the station. There are two other public radio stations in the market. WYEP programs the AAA music format. WQED programs classical music. At a time when in-depth news is at risk, the loss of NPR news and information would deeply felt.

Does Pittsburgh need another religious broadcaster? The market seems to be pretty crowded right now. According to radio-locator there are 11 strong frequencies broadcasting religious formats to Pittsburgh.