Monday, November 30, 2009

WGBH bringing TV shows to radio


WGBH-FM becomes Boston's next public radio news and information station. They'll begin as Boston's third service behind WBUR and WBZ. WGBH plans to sprinkle their schedule with made for TV fair from WGBH-TV including the NewsHour. In an article published in the Boston Globe WGBH spokesperson Jeanne Hopkins explains, “We want to do something that is additive, that complements what is already in town and do it in another way.’’ WGBH talks about adapting this programming for radio, but does not talk about the disparity in age cohorts. Is this meant to drive new audiences to WGBH-TV or grow the audience for WGBH-FM?

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