WUSF is joining the growing list of public radio stations who are willing to split out their news and classical formats. There is risk involved. WUSF bought WSMR for $1.3 million. WSMR will carry the classical format but the signal footprint does not cover the same geography as WUSF.
Those who will be in the WSMR signal area will be blessed with full-time classical music programming. The Tampa/St.Pete market will now be able to listen to NPR news and information programming all day. This strategy seems to be working in New York, Boston, Cincinnati and Minneapolis/St.Paul.
There are plenty of comments on the blogs and online news outlets.
http://www2.tbo.com/content/2010/aug/04/041550/wusf-fm-switches-npr-format-moves-classical-progra/news-breaking/
http://blogs.tampabay.com/media/2010/08/tampa-public-radio-station-wusffm-to-purschase-wsmrfm-in-sarasota-for-12million-shifting-classical-m.html
No comments:
Post a Comment