Tuesday, December 14, 2010

Firing Someone? Take a Deep Breath First

Social Media gets the news around fast. The news being spread can often be distorted.  In the case of Shirley Sherrod and Juan Williams decisions were made hastily. Those with an agenda pounced quickly, fanning the flames to promote their own agenda.

An article by Linda Bond Edwards suggests a better way to handle this type of situation.

http://www.tallahassee.com/article/20101212/BUSINESS/12120328/Take-time-to-make-good-employment-decisions

Linda Bond Edwards is a partner in the Tallahassee office of Rumberger, Kirk & Caldwell. Her practice is devoted to labor and employment law, mediation and arbitration.

Saturday, December 11, 2010

WBUR’s new ad campaign is a rarity for public radio - The Boston Globe

WBUR’s new ad campaign is a rarity for public radio - The Boston Globe

The competition for public radio's news audience continues in Boston. WBUR has a new billboard campaign. WGBH has the ability to cross promote with it's other radio stations and it's public TV station. So, how is it going? "Last month, WBUR drew a weekly audience of 455,400 listeners to its daytime programming, while WGBH attracted 258,900 listeners."


Billboard campaigns for public radio in the past have had mixed results. Certainly, they increase awareness. In my experience, there has been little evidence of audience growth as a result of the campaigns I've been involved with.

Check out the article by Johhny Diaz in the Boston Globe from December 11, 2010.