The competition for public radio's news audience continues in Boston. WBUR has a new billboard campaign. WGBH has the ability to cross promote with it's other radio stations and it's public TV station. So, how is it going? "Last month, WBUR drew a weekly audience of 455,400 listeners to its daytime programming, while WGBH attracted 258,900 listeners."
Billboard campaigns for public radio in the past have had mixed results. Certainly, they increase awareness. In my experience, there has been little evidence of audience growth as a result of the campaigns I've been involved with.
Billboard campaigns for public radio in the past have had mixed results. Certainly, they increase awareness. In my experience, there has been little evidence of audience growth as a result of the campaigns I've been involved with.
Check out the article by Johhny Diaz in the Boston Globe from December 11, 2010.
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