Embrace Social Media...Fire the Madmen?

Does it make sense to lay-off all your marketers while embracing social media?

I don't think so. Not all of them anyway. At one of the public radio stations I worked for we had 200,000 listeners and about 4,000 people who liked us on Facebook. Our air time was still more effective for reaching our audience.  Social Media is another tool to use in getting your message out there. It has not replaced traditional media.

P&G is not replacing traditional media. But, they are finding that social media can help them keep costs down. You still need creative people to craft your message to reach the market segment (constituency) you want.  The Jim Edwards Article on the Business Insider Website points out, "P&G's Old Spice campaign is a  textbook example of what the entire company should be doing."

Read more: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1#ixzz1kzq27J5i