Wednesday, February 1, 2012

There's an app for that - WGBH Magazine and Guide

WGBH has a a new iPad app for its Magazine and Program listings. According to the press release (you can see the whole release hereWGBH is using Adobe DPS, the preeminent solution for Adobe InDesign®-based tablet publishing, to produce the iPad edition of Explore!, the organization’s monthly magazine for members and public media’s first program guide designed especially for tablets.
The app will deliver live updates, interactive features, videos and behind the scenes videos.

This adds new dimensions to the guide experience. My previous experience with print guides has been to question the value of the guide to the listener and viewer and, to question the cost of the guide. Perhaps this can change the equation. Unique and up to date material should be a value added experience for the user.


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