This is long overdue. Wnpr.org was supplanted a few years ago by yourpublicmedia.org in an effort to create a more robust news website. WNPR took a risk when they did this. The move abandoned a really effective branding...WNPR. It also led to confusion. They were always talking about two websites and one of them took the listener away from WNPR. When the change was made it was deemed necessary because the experience of navigating through the CPBN site was frustrating. Unfortunately the move to yourpublicmedia.org left listeners confused. The question was...are you WNPR or are you Your Public Media?
Why did the change fail? I think the motivation for the change was internally driven. It was not driven by the user experience. To make things worse, the partnerships developed with yourpublicmedia never really evolved. It was always hard to find WNPR's content on the site. At least from my perspective, the user experience was frustrating when trying to find stories aired on WNPR. I gave up.
Now all they have to do is find the resources needed to keep the site updated and relevant.
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