Stories Can Move Us

Generosity      

I spend a lot of time working on fundraising these days. I used to be exclusively a content person in Public Broadcasting. That is, until I realized that compelling content can enable fundraising. Outcomes and good storytelling make it easier to ask for money. Those who give to non-profits care about where they're money is going. They want to know who is going to benefit from their contribution. Contributors want to feel good about their giving. This is a shift in thinking on the part of many fundraisers. 

I'm always searching for stories.

Compelling Content

I came across a compelling story at the Huffington Post by Alena Hall. She tells the story of two homeless dogs and the homeless man who was trying to care for them. The lives of the dogs changed dramatically when Robyn Arouty, a portrait photographer and animal rescuer based in Houston found them outside the train station there. Arouty, with the man's permission, took the dogs in. 

Community that Cares
The story of the dogs and the homeless man were shared PetCaring.com. They crowd source funding for stray dogs and cats. Within a week enough money was raised to get the dogs (Madonna and Anthony Ciccone) the care they needed. David, the homeless man, agreed to allow the dogs be put up for adoption. His act was selfless. So was Robyn's. I think they both ended up feeling better. They both made a difference.

To find out more and see some pictures...go to Homeless Man Who Couldn't Care For His Dogs Finds Perfect Animal Lover To Give Them Proper TLC

Now, if only David's outcome can be just as good...