Wealthy Donors' Frustration

Gifts Are Not Making a Difference

One in five wealthy givers think their gifts are making a difference. Turning that around...80 percent think their gifts are not making a difference.   

The Chronicle for Philanthropy cites a study by UBS Wealth Management Americas that state 90% of the wealthiest Americans give, but only 20 percent feel their contributions are making a difference.

Spur of the Moment

Sameer Aurora, head of client strategy at UBS Wealth Management Americas, said he was surprised by the results. People thought their giving made little difference. Aurora says, one reason for the problem "People tend to give as they're asked by friends and family, reacting to spur-of-the-moment requests at random." Sameer goes on to say, donors who are happier with their philanthropy tend to have plans in place.

Matching Lifestyle and Values

You can read more at the Chronicle for Philanthropy website including the finding that the wealthy derive more personal meaning from volunteering than from giving money. There seems to be a disconnect between the charity and the donor. If there a solid connection between the lifestyle and values of the giver the goals and core values of the charity, perhaps there would be a stronger connection and a realization that the gift is making a huge difference. A better connection between the giver and recipient seems to be important. Younger givers...according the study...are looking for that connection.