News of Radio's Death is Greatly Exaggerated
Edison Research is reporting that Americans spend 54% of their audio time with AM and FM radio. This is giood news for Public Radio. Lately there's been a debate that Public Radio is losing it's grip. Podcasting is the hot platform and the disruption will soon eclipse radio broadcasting.
Not So Fast
Podcasting is just another means of reaching the public media audience. According to the research...
- 54% of the timeis spent with AM/FM
- 16% of the time is spent with owned music
- 15% with pureplay streaming audio
- 7% with SiriusXM
- TV music channels such as Music Choice command 5%
- Podcasts account for 2% of all time spent with audio.
To be sure, younger listeners are gravitating to mobile devices, but the amount of time spent with radio suggests Content and Program Directors continue to pay attention to the craft of good radio.
I remember looking at some of the early research done for public radio by Church and Bailey. The research mentioned that public radio listeners were avid consumers of all media. The same is still true today. There's just a lot more platforms and a many more opportunities.
I remember looking at some of the early research done for public radio by Church and Bailey. The research mentioned that public radio listeners were avid consumers of all media. The same is still true today. There's just a lot more platforms and a many more opportunities.
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