This comes at a time when the Pecan Growers are trying to increase consumption of the nut. In an article in the Western Farm Press, Janet Helm of the Weber Shandwick ad agency which markets pecans on behalf of the American Pecan Council (APC) says, “We need to shift the view of pecans and get people to enjoy them all year long.”
When it comes to top of mind for consumers, the peanut still comes out on top. The APC is trying to change that.
When it comes to top of mind for consumers, the peanut still comes out on top. The APC is trying to change that.
In Texas the pecan has significance beyond pie. According to Wikipedia, In 1919, the Texas Legislature made the pecan tree the state tree of Texas where the town of San Saba claims to be "The Pecan Capital of the World".
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