Sunday, September 3, 2017

Farewell Car Talk

The Best of Car Talk is going off the air at the end of September. 


Car Talk began recycling old material starting in 2012 when Tom could no longer participate in the show. Tom Magliozzi sadly passed away two years later. Without fresh material, it was only a matter of time before the show would end its run.

30 years is an amazing run. During the height of it's popularity on WNPR, Car Talk and Wait, Wait combined for the station's largest Average Quarter Hour Audience. Fundraising during that block of time was incredible.

One station, WPLN, is engaging its listeners with an invitation to share favorite memories of the show. That seems like a great way to engage listeners who have been faithful to Car Talk for years. The stations within earshot for me have not announced anything yet.

My question: Is it better to let the program slip away quietly, or acknowledge the place Car Talk has in minds of its many fans?

By letting it go, are you missing an opportunity to engage your listeners?

Thoughts?

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