WDUQ's Uncertainty May Make Them Stronger

The Pittsburgh Post Gazette has published a thoughtful and hopeful article by Adrian McCoy about the future of WDUQ in Pittsburgh. The strength of WDUQ's community support may make it possible for WDUQ to support itself. The help of Public Radio Capital an organization with previous experience with this type of situation, might make it possible.

The article sites a similar situation on Long Island at WLIU. I think WDUQ is in a much stronger position. The Pittsburgh station already gets 50% of it's funding from members and gets considerable support from corporations. They have robust audience figures. And, they have very little competition for the NPR news they offer (plus program offerings from Public Radio International and American Public Media). WLIU is starting from scratch. Listener Sensitive Income at WLIU was almost non-existent before the sale of the station to Peconic Public Broadcasting, and their fundraising efforts are still short of what they need. WLIU's audience is small. And, there's plenty of competition for the NPR news audience from WSHU and Connecticut Public Radio.

Also important to both stations is their community service. Local programming can create networks of support throughout their communities if done well. I think it was Audience 98 that concluded, "Community service begets community support." The formula worked for us at WNPR.