Public Broadcasting and Smart phones

There's a thoughtful blog from Fred Jacobs of Jacobs Media about the habitual use of smartphones. He's suggesting we (public radio/media) run...don't walk...to get our apps and brand out there. Use of these devices is rising dramatically.

It feeds on the need to be connected. I'm old enough to remember mail delivery time at college. (Remember Mail?) There were always about 100 of us waiting to see if there were letters from friends or family. Staying in touch was important.

I think there's an issue with being connected all the time. The constant ping of email is distracting to me. My son cannot understand me, because there are long periods where my smartphone is not on. But, that's not the point. Public Radio/Media must be on the platforms being adopted by our listeners (users) is we are to stay relevant.

Please read Fred's blog.  http://jacobsmediablog.com/2011/08/08/always-with-you-always-on/

Support for Public Radio Growing

It has been a Fall filled with uncertainty for Public Radio. The sluggish economy along with the turmoil surrounding the firing of Juan Williams has resulted in unease within Public Radio. Despite these issues, the news is good from several stations. Public support continues to rise. Here are some recent stories and releases about membership campaigns around the country.

Capital Public Radio, Sacramento's NPR affiliate, wrapped up the most successful fund drive in the station's history last week, according to president and general manager Rick Eytcheson.

The station did not release final pledge figures, but Eytcheson said, "It'll be our first time over $500,000." (Modesto Bee)

Read more: http://www.modbee.com/2010/10/25/1397723/capital-public-radio-has-successful.html#ixzz13T9eeYdm




HONOLULU (HawaiiNewsNow) - Hawaii Public Radio met its $808,000 fall fundraising goal and ended its 10-day pledge drive Friday afternoon to return to regular programming.  Read More:  http://www.hawaiinewsnow.com/Global/story.asp?S=13375120




WHQR 91.3, the local public radio station, raised $155,000 during its fall pledge drive, exceeding the goal of $125,000. In addition, it took only seven days to get there instead of the usual 11 that has been the standard for spring and fall pledge drives in recent years. (Star News Online)


In enthusiastic WAMC fashion, the on-air fund drive began at 6 a.m. on Monday, October 4, 2010 and ended in six days and a morning with 6,912 pledges. Dedicated WAMC members and listeners locally and nationally called and pledged on-line all day and into the night and manned phones to help make this happen. Says Alan himself, "Because of the wonderful and generous WAMC audience, we made it with time to spare. "We are immensely grateful to everyone who helped.  by WAMC/Northeast Public Radio

PULLMAN - Northwest Public Radio’s sixth one-day campaign on Oct. 21, “Super Thursday,” attracted more than 2,600 online and telephone pledges and raised more than $295,000. 

NWPR is a community service of The Edward R. Murrow College of Communication, and listener support is its single largest source of revenue.

A healthy membership base is vital for NWPR to continue as an essential news and information source, said dean Lawrence Pintak.

“Our citizenry is hungry for the in-depth, unbiased and quality news reports heard every day on Northwest Public Radio,” he said. “This service is truly essential and will only become more so as we continue to build our regional news program.”  WSU Today

WDUQ-FM (90.5) raised more than $354,000 in its annual fall fundraising drive that ended Saturday at noon.
Of the total raised, more than $75,000 came in the final 24 hours of the drive, and more than $20,000 was donated during jazz programming on Friday. Mark Bertolet, director of marketing and communications for the jazz and NPR station, said the fundraising effort indicated there was support in this area for the station's programming. By Michael A. Fuoco, Pittsburgh Post-Gazette
Read more: http://www.post-gazette.com/pg/10297/1097656-455.stm#ixzz13TFwgWC8

Peconic Makes Down Payment

The community group that wants to keep WLIU local to Long Island's East End made their first payment to the University that owns the station. Long Island University accepted $158,000 from Peconic Public Broadcasting according it Radio Ink. The group still needs to raise $850,000 by June. It's as serious undertaking by a radio station that had about 300 contributors a year ago.
There's more detail in 27East.

WDUQ's Uncertainty May Make Them Stronger

The Pittsburgh Post Gazette has published a thoughtful and hopeful article by Adrian McCoy about the future of WDUQ in Pittsburgh. The strength of WDUQ's community support may make it possible for WDUQ to support itself. The help of Public Radio Capital an organization with previous experience with this type of situation, might make it possible.

The article sites a similar situation on Long Island at WLIU. I think WDUQ is in a much stronger position. The Pittsburgh station already gets 50% of it's funding from members and gets considerable support from corporations. They have robust audience figures. And, they have very little competition for the NPR news they offer (plus program offerings from Public Radio International and American Public Media). WLIU is starting from scratch. Listener Sensitive Income at WLIU was almost non-existent before the sale of the station to Peconic Public Broadcasting, and their fundraising efforts are still short of what they need. WLIU's audience is small. And, there's plenty of competition for the NPR news audience from WSHU and Connecticut Public Radio.

Also important to both stations is their community service. Local programming can create networks of support throughout their communities if done well. I think it was Audience 98 that concluded, "Community service begets community support." The formula worked for us at WNPR. 

NPR Still Hurting

Inland NewsToday reports that NPR is going to lose another 8.5 million dollars in the current fiscal year. Station program dues, the endowment, grants and underwriting are not enough to make ends meet. Read more at InLand News Today.

What's next? Drop more marginal programs? Cut staff further? Raise program dues? A national membership drive? On-line pledges at npr.org? Maybe all of that.

(Sources: Sacramento Bee and INT)