Monday, April 26, 2010

Public Radio Rediscovers Classical Music


Classical Music’s Comeback, on Public Radio - New York Times



The New York Times has an article about Public Radio and the resurgence of classical Music.
The key to success seems to be single format stations as opposed to hybrid formats (classical music with news and other formats) and market exclusivity. Check out the comments by Marc Hand. A third factor may be market size.  I'm not sure about this but, it may be worth considering when it comes to sheer number of listeners needed to support the station and its programming. The three successful stations mentioned in the article are WQXR, New York, WCRB, Boston and WETA, Washington. Not mentioned in the article are the successes experienced by KUSC, Los Angeles and KSJN, Minneapolis.



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