Saturday, April 17, 2010

Overlapping news programs blur line between WBUR and WGBH - The Boston Globe

There's an interesting article in the Boston Globe by Johnny Diaz about the efforts WBUR and WGBH are making to differentiate themselves from each other. There's anecdotal evidence in the article about listener dissatisfaction with duplication of programming. (There's more of that in the comments section.)

It's way too soon to tell how this will shake out. The audience figures in the article represent listening for one month. More significant will be the one year trends in Average Persons and AQH Share. Plus, a look at the changing dynamics of crossover and shared audience, after a year, will give more insight into blurring distinctions.

Overlapping news programs blur line between WBUR, WGBH radio stations - The Boston Globe

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