One of the things we used to talk about was that having more stations below 92 on the dial would raise all boats. That is, if there were more stations carrying NPR content, more listeners would come to public radio.
My question - are more listeners coming to public radio after the switch by WGBH to NPR news/talk? I cannot give you public radio's total Cume audience. I can give you public radio's share over time.
Based on topline figures the trend line shows public radio's share of the market is decreasing. WGBH's trend line is slightly upward. WBUR's trend line shows they have lost about a half point. Average audience for public radio is also declining. Declines in share and average audience for WBUR may be due in part to increased competition between WGBH and WBUR. Another factor is a decline in Public Radio's share of the radio market. Decreased listening to public radio in the Boston market is contributing to WBUR's decline.
One more thing to consider. The starting point...the month WGBH switched formats...may be skewed. The increased attention brought on by the publicity may have inflated the number of listeners sampling public radio. Eliminating December 2009 from the chart slightly lessens the decreasing trends for public radio and for WBUR, but not entirely.
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