The Pew Research Center finds that the credibility of most news organizations continues to decline. The overall believability of the news media has dropped from 62% in 2010 to 56% in 2012. The gap in believability and credibility is being driven by the partisan divide with Republicans less trustful of the news. They trust Fox and local television. Fox's over all credibility is pretty low at 49%.
The credibility of NPR dropped sharply after 2010. The decline for NPR coincides with the controversies surrounding the firing Juan Williams and, the video sting of Ron Schiller. NPR's credibility rating was 60% in 2010. It is now 52%. Credibility is important to public radio stations. One of the core values of public radio is credibility and, the belief that the news on NPR is credible is one of the forces behind NPR stations ability to raise money from its listeners.
There's a lot more at the Pew Research Center Website.
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