Friday, August 10, 2012

Political Ads on Pandora

Based on musical tastes you might be asked to send your email information to a political candidate. That's what happened to Crystal Norris while listening to Garth Brooks on Pandora. She was outraged.

Seems like pretty nifty marketing. Eliot Van Buskirk has an interesting perspective on this in his Huffington Post posting.

Why Shouldn't Mitt Romney Advertise on Pandora?


There's nothing wrong with marketing on Pandora. Somebody has got to pay for this 'free' service.

I'm guessing Crystal Norris may have been outraged because the ad seemed to invade a personal moment. But then, it may be pretty hard to have anything that approaches a private moment on the web. Somebody is collecting all our clicks and comments in the name of marketing.

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